Posted by: mygentlecloud | October 7, 2011


The passing of an icon.

Someone shared a link on Facebook the top ten lessons Steve Jobs taught us. It’s hotlinked so you can read the details for yourself.

Here are the Top Ten Lessons Steve Jobs taught us summarised in point form:

1. The most enduring innovations marry art and science – Steve Jobs focused a lot on the user experience and his earlier liaison with John Scully leveraged the industry design expertise the latter had. That’s the art, the look and feel aspect of the products Apple subsequently dished out. Technology is the science
2. To create the future, you can’t do it through focus groups – The customers today don’t always know what they want, especially if it’s something they’ve never seen, heard, or touched before.
3. Never fear failure : From Jobs’ 2005 Stanford commencement speech:

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

4. You can’t connect the dots forward – only backward
5. Listen to that voice in the back of your head that tells you if you’re on the right track or not
6. Expect a lot from yourself and others – There’s a saying: if you’re a “B” player, you’ll hire “C” players below you because you don’t want them to look smarter than you. If you’re an “A” player, you’ll hire “A+” players below you, because you want the best result.
7. Don’t care about being right. Care about succeeding
8. Find the most talented people to surround yourself with
9. Stay hungry, stay foolish
10. Anything is possible through hard work, determination, and a sense of vision

A video insert in that same article covered 6 Principles for Innovation

1) Do what you love
2) Put a dent in the universe
3) Connect things to spark your creativity
4) Say ‘No’ to 1,000 things
5) Create insanely different experiences
6) Master the message (be a master storyteller to inform, inspire and educate)
7) Sell dreams, not products

RIP, Mr. Jobs.


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